What’s your skin story?

You are probably aware that skin is our largest organ. Covering you from head to toe, skin comes in various colors, shades, and types; it can be thick or thin, dark or light, sensitive or normal and so many other combinations.

Constantly being inundated with countless beauty products you bear witness to the power of advertising. Ads appear on TV, in movies, cell phones, online, and yes even in the subway. The standard skincare routine is defined as —cleanse, tone, apply serum, finish with a moisturizer and is often presented as the way to get perfect blemish free skin. I agree that this process can remove dirt and neutralize skin while replenishing moisture but, there is no one-size-fits-all approach.